Controlling Interstitial Ads In-App: App Developer Guide
Control Interstitial Ads In-App: App Developer Guide
CONTENTS
Defining Ad Skippability Challenges
Interstitial Ads in Mobile Apps
Controlling Interstitial Ads
Effects of Bad Ads On App Metrics
Improving Interstitial Ad
Monetization
Auto-Close Control
IN-APP AD QUALITY TRENDS
- App developers' primary concerns are mitigating intrusive and abandonment-inducing ads. 50% of developers prioritize managing competitor ads, while 25% focus on handling irrelevant ads
- 71% app publishers report that poor-quality ads led to app uninstallations
- 93% of app developers said bad ads result in negative app store reviews, deterring potential users.
- 57% of gaming app publishers claim that bad ads prompt players to stop playing
- 69% believe that bad ads harm the overall user experience
Defining Skippability Challenges: Unskippable mobile ads
Interstitial ads deliver greater engagement and more profitable in-app monetization opportunities. Even though interstitial ads are supposed to let users skip or close ads after clicking the “X” button, they frequently fail to do so. When interstitial ads malfunction or behave improperly, they harm the in-app user experience and lead to increased bounce rates, resulting in permanent churn due to app uninstalls.
Interstitial Ads in Mobile Apps
Interstitial ads are full-screen advertisements that cover the interface of their host app. They are frequently displayed at various stages in an app’s flow, such as during pauses between game levels or between activities. Interstitial ads, which can be static, video, or interactive, occupy the entire screen. Unskippable ads take various forms and appear without the option to close or skip, including:
Interstitials when opening an app: Static ad/video ads appear after selecting the app icon before app content has loaded
Full-screen Video: Video ads that appear full screen during gameplay or content viewing
Interstitials: An image ad that displays full screen during gameplay or content viewing
Playable ads: Allow users to play a snippet of a mobile game before downloading it
Controlling Interstitial Ads Through Mediation Networks
Controlling interstitial ads through mediation is inadequate due to the absence of interstitial close features, real-time blocking modes, and limited ability to block unwanted campaigns.
Mediation networks offer limited ad creative transparency which makes it challenging to control unwanted ads across all demand sources.
Unwanted campaigns cannot be blocked on mediation solutions since the serving network requires its ID, which is unavailable.
Appharbr interstitial control
To secure the in-app user experience, publishers should automatically enforced their skippability guidelines after a predefined time that aligns with Google Play/App Store requirements, industry regulations and their apps user experience guidelines. Relying on the blocking controls provided by ad networks including AdMob, Unity Ads, and AppLovin- is not enough to ensure that interstitial ads function properly within your app.
AppHarbr enables app publishers to gain control over all ads that appear in-app by enforcing publishers’ skippability guidelines. The solution acts as a control when interstitials malfunction or their close buttons are unresponsive or obstructed.
Publishers can set a time limit threshold, and AppHarbr automatically closes the ad if it remains open beyond that threshold. This prevents user churn and ensures that the session continues uninterrupted. Even in the case of malfunctioning ads, AppHarbr allows an app to continue monetizing with interstitials to prevent revenue loss.
Since the Autoclose Interstitial feature is integrated through an SDK, it operates seamlessly wherever an app is running, helping app publishers reduce app bounce rate and user churn.
Effects of Bad Ads On App Metrics
According to GeoEdge research, disruptive and bad ads can have a negative impact on app developers’ monetization strategies. This can result in low ratings and removal from app stores, as well as negatively affecting user engagement metrics.
- Reviews: 93% of app developers report that bad ads lead to negative app store reviews, discouraging potential users
- Installs: Poor ad quality resulting in low ratings can have a significant impact on this metric and ad revenue. 71% of participants stated that poor ad quality caused users to uninstall their apps.
- Session Length: 57% of gaming app publishers believe that poor ad quality leads players to quit playing, impacting the amount of time a user spends actively playing a mobile game
- Churn Rate: Close to half (46%) said bad ads contributed to user churn. Offensive content and malicious ads were cited as the top reasons for ad quality affecting churn by 50% of respondents
- LTV: 69% believe that poor ad quality negatively affects the overall user experience and, therefore, Lifetime Value
- 71% of app publishers have little to some control over the ads displayed in their apps
Improving Interstitial Ad Monetization
Set a maximum time limit for interstitials: Automatically close ads after a predefined time that aligns with industry regulations and your user experience.
Actionable data and reporting: Gain insight into ads that appear in your app, including ads that malfunction or behave improperly.
Auto-play audio control: Enforce mute across disruptive ads in real-time, ensuring a non disruptive experience.
AppHarbr’s mission is to ensure high-quality in-app ads and secure the mobile user experience. AppHarbr guarantees that disruptive and offensive ads don’t reach app users without disrupting monetization. Real-time ad quality protection equips apps with control and defense against disruptive, unwanted, malicious, offensive, and inappropriate ads while maintaining maximum revenue.
With AppHarbr, app developers can maximize their ad revenue without worrying about quality issues, protect their brand reputation, and increase user loyalty.
