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How FunCorp Reclaimed Ad Quality Control with AppHarbr

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30% REDUCTION IN MANUAL AD QUALITY MANAGEMENT

25% FEWER SUPPORT TICKETS

6%+ in user retention

About FunCorp

FunCorp is a mobile entertainment company behind viral content apps like iFunny, where memes and humor connect millions of Gen Z and millennial users across the U.S.
50M+ installs & 8M+ monthly active users
18–22 minutes average session time
90% of users are based
in the US

The Problem: Bad Ads Were Impacting User Engagement

The FunCorp team faced a significant challenge in managing ad quality. They were spending hours each week manually reviewing reported ads, logging complaints, and requesting blocks for unwanted ads. This inconsistent, reactive, and time-consuming approach not only diverted focus from strategic growth efforts but also disrupted monetization, despite high user engagement.

Deceptive AD Design

Unskippable Interstitials: Misleading UI, Fake ‘Close’ Buttons, and Deceptive Loading Bars

INAPPROPRIATE ADS

Weak Mediation Filters Failed to Block Unwanted Content


HEAVY ADS

Causing App Crashes and Impacted User Flow

SLOW AD REMOVAL

Due to Reliance on Network Support

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The Solution: AppHarbr

AppHarbr gave FunCorp proactive ad quality control with automated enforcement to reduce bad ad incidents in real-time.

With AppHarbr, FunCorp can now:

  • Proactively block all ads based on customized controls for ad duration, brand, behavior, content and more.
  • Real-time filtering of disruptive and deceptive creatives like fake playables or masked redirects
  • Access a centralized dashboard to review and manage ads across all networks
  • Act immediately, no more waiting for mediation or third-party teams to act

The Result

AppHarbr’s rollout delivered quick wins:
  • 30% REDUCTION IN MANUAL QA WORKLOAD
  • 6% LIFT IN RETENTION, TIED DIRECTLY TO REMOVING LONG INTERSTITIALS
  • 25% FEWER SUPPORT TICKETS
  • IMPROVED APP STORE RATINGS FROM REDUCED USER FRUSTRATION
  • FASTER TURNAROUND TIME FOR ADDRESSING AD COMPLAINTS
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