Voodoo Boosts the Player Experience and ARPU by 5% With Ad Quality Control

5% boost
in average
revenue per user

50% increase in ad quality efficency moniotoring

increased AD REFRESH RATES and impr per session

About Voodoo

Voodoo is a global tech company that creates iconic mobile games and apps! With over 7 billion downloads and 150 million monthly active users, it is the world’s leading mobile games publisher and the #3 app publisher, after Google and Meta.  Voodoo’s portfolio includes chart-topping games like Mob Control, Block Jam, and Backgammon – Lord of the Board, alongside popular consumer apps such as Wizz, WeMoms, and Jamble.

Supercharging the Player Experience

Recognizing the importance of ad quality in shaping the gaming experience, Voodoo has integrated AppHarbr’s ad quality technology to elevate control over in-game advertising. The collaboration sets new standards in the mobile gaming industry by enhancing the advertising experience for players and increasing engagement levels.

How Voodoo Boosts Player Engagement

Committed to eliminating malvertising, broken ads, and deceptive claims, AppHarbr effectively removes disruptive advertising by replacing it with engaging, secure creatives in real time. This includes addressing issues like unskippable full-screen ads and ads that cause crashes or freezes. The partnership has already shown significant monetization benefits for Voodoo, and is attributed to improved user experience and higher engagement rates.



“With AppHarbr, we have the keys to monitor, control, and decisively manage all displayed ads. Our collaboration with AppHarbr ensures that players can enjoy gaming sessions enriched by high-quality ad experiences.”
Maxence Laurencin,
Senior Product & Growth
Manager at Voodoo

The Future of In-Game Ad Experiences Starts with Ad Quality Protection

The way forward is to captivate audiences with ad experiences that are engaging and seamlessly integrate into gameplay. Appharbr seamless integration into Voodoo allows players to dive into their games without interruption. By partnering with Voodoo, we’re empowering players to enjoy a seamless and enriching gaming experience like never before, while driving revenue boost for game studios.

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