Wallapop and AppHarbr Partner to Elevate In-App Ad Quality for Eco-Friendly Commerce

Wallapop and AppHarbr Partner to Elevate In-App Ad Quality for Eco-Friendly Commerce

Barcelona, January 7, 2024 – Wallapop, an innovator in the mobile marketplace for secondhand goods, announces a partnership with AppHarbr by GeoEdge, global in-app ad quality provider. 

As a peer-to-peer platform, Wallapop appeals to eco-conscious consumers seeking localized, less wasteful ways of buying and selling items. Through this partnership, AppHarbr’s ad quality armor strengthens Wallapop’s community by ensuring a trusted marketplace powered by engaging ad experiences. 

With the second-hand selling market flourishing, the platform relies on user trust for sustained engagement. The collaboration between Wallapop and AppHarbr enhances the community by preventing offensive, malicious, and unwanted ads from reaching its platform.

Secure in-app ad monetization is achieved by serving safe and on-brand ads suitable for an app’s content and audience. 

Partnering with AppHarbr, Wallapop is transforming the in-app experience, making it safer and more reliable, boosting confidence among both buyers and sellers.

“AppHarbr has helped our advertising management at Wallapop, empowering us to seamlessly control and safeguard the integrity of every ad on our marketplace. We work every day to efficiently combat fraud, eliminate misleading content, malvertising, and ensure a positive user experience, and partnering with AppHarbr is one of the tools that helps us to achieve this. Lola Hernandez, Advertising Business Manager at Wallapop, affirms, “AppHarbr’s partnership has been instrumental in upholding our commitment to a secure and trustworthy marketplace.”

Alex Yerukhimovich, Head of AppHarbr, stated, “We’re dedicated to securing Wallapop’s platform and ensuring audience trust, an essential key to a thriving digital marketplace. By providing engaging ad experiences, our partnership supports Wallapop’s eco-friendly and reliable digital commerce cycle.”

About AppHarbr by GeoEdge

AppHarbr by GeoEdge, is the first real-time blocking solution designed to guard in-app user experience with customizable controls to manage ad quality. By securing the in-app user experience and providing engaging ad experiences for mobile users, AppHarbr ensures a profitable ecosystem by preventing bad ads from appearing on screen and enables app developers to maximize ad revenue without quality concerns. With a decade of experience, the industry relies on AppHarbr to stop malicious, unwanted, and low-quality ads from reaching in-app audiences.

About Wallapop

Wallapop is a hyper-local mobile marketplace for buying and selling secondhand goods, primarily accessible via a mobile app. It uses a geo-localized technology that connects a community of 15 million users by offering an easy and convenient way to buy and sell items that are no longer used. The platform, which has found a second home for more than 180 million items, provides people with access to unique goods at great prices while extending the life of fully functional products. Since its inception, Wallapop has been committed to continuous innovation in the online classifieds industry and second-hand market and aspires to use technology to contribute to sustainability. 

Alisha is a Technology Writer and Marketing Manager at GeoEdge. Her writing focuses on current events in the AdTech ecosystem and cyberattacks served through the digital advertising supply chain. You can find Alisha on LinkedIn to discuss brand building and happenings in AdTech.

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