Bad ads come in many forms: intrusive, misleading, or brand-unsafe. AppHarbr equips developers with tools to manage and block unwanted creatives in real time. AppHarbr gives you granular control over every ad served, helping you maintain a high-quality, trusted user experience.
Define Ad Quality on Your Terms: Report, Flag, or Block
Safeguard your ad inventory for clean, compliant ad delivery across every impression. Every app has its own ad quality standards. AppHarbr lets you define and enforce those policies across every impression, so you decide what gets through and what doesn’t. You can designate different levels of response:
- Report – Track and analyze ads that may need attention without blocking them.
- Block – Instantly block non-compliant ads from reaching users in real time.
How It Works: Real-Time Ad Quality
AppHarbr identifies and intercepts unwanted creatives before the impression is served.
Real-time detection stops policy-violating ads at the source, while automatic re-auctioning ensures replacement ads are clean, compliant, and revenue-optimized.
AdWatch: A 360° View of Every Ad Experience
AdWatch gives you a 360° view of every ad served across your apps.
Transparency drives control. AppHarbr’s AdWatch dashboard gives you full visibility into every creative served across your inventory, complete with ad previews, landing page snapshots, and serving data. You can quickly trace where an ad appeared, understand why it was flagged or blocked, and act immediately.
With AdWatch, you can:
- Search and filter by keyword, advertiser, domain, brand, content category, or creative ID.
- Preview both the ad creative and its landing page to see exactly what users experience.
- Trace ad behavior across networks, geos, and app bundles to find root causes.
- Instantly block specific creatives or campaigns across your inventory.
- Compare policy modes (Report vs. Block) to understand the impact on fill rate and user exposure.
- Analyze trends to identify which partners most often trigger policy or UX violations.
AppHarbr blocks harmful ads automatically, but AdWatch lets your team stay hands-on reviewing, investigating, and fine-tuning your ad experience.
Granularity
Bad ads can originate anywhere in the supply chain. AppHarbr helps you find out where and why issues occur. Break down each incident by:
- App or bundle ID – pinpoint where incidents occur
- Ad network or demand source – identify top performers and repeat offenders
- Operating system – compare ad behavior across iOS and Android
- Geolocation – surface regional patterns and policy differences
- Creative attributes – analyze ad format, category, or size trends
This level of granularity gives you actionable insights to refine policies and optimize performance with confidence.
What Data and Reporting Does AppHarbr Provide?
AppHarbr provides complete transparency into every flagged or blocked creative, backed by rich reporting to help you understand what happened and why to make informed decisions.
Key reporting views include:
- Blocked Incidents – View all creatives that triggered policy violations
- Trends Over Time – Track incident volume across any time period
- Security Incidents – Spot malware, auto-redirects, or deceptive behaviors
- Content Incidents – Identify adult, shocking, or misleading creatives
- User Experience Incidents – Review pop-ups, auto-sound, or browser-lock events
Each report can be exported or filtered dynamically in the dashboard, making it easy to monitor performance, measure improvement, and communicate results to ad partners or internal teams.
When Ads Are Blocked, What Data Can You Find?
When an ad is blocked based on your customized ad quality policies, AppHarbr gives you deep visibility into the ad’s origin, content, and serving context.
Data Provided by AppHarbr Includes:
- Snapshot of the Ad Creative: The visual/video that was served.
- Snapshot of the Landing Page: A preview of the destination experience.
- Landing Page URL: The final resolved URL, after redirects.
- Click URL: The full redirect chain from ad click to landing page.
- Geolocation: The region or country/countries where the ad was served.
- Site or App: The bundle ID or publisher context where the ad appeared.
- Brand and Advertiser Information: Identifying who’s behind the campaign.
This granular dataset allows you to quickly trace the root cause of bad ads, it’s a specific network, advertiser, or geographic source, and take corrective action with partners or internal teams.
Finding Bad Ads Before They Do Damage
AppHarbr makes it possible to detect, understand, and eliminate bad ads at scale while driving performance.
