There’s no denying it: Interstitial ads deliver greater engagement and more profitable in-app monetization opportunities. Even though interstitial ads are supposed to let users skip or close them after clicking the “X” button, they frequently fail to do so. When interstitial ads malfunction or behave improperly, they harm the in-app user experience and lead to increased bounce rates, resulting in permanent churn due to app uninstalls.
This guide explains the various types of unskippable ads coming from AdMob, Unity Ads, AppLovin, and other sources. We’ll explain how publishers can handle interstitial ads with skippability issues, such as ads without functioning “X” buttons from various demand sources.