NEW YORK, October 26, 2023: In-app ad quality provider AppHarbr has joined forces with AdTech and mediation platform X3M to automate security and ensure clean ad experiences. Through this partnership, X3M integrates AppHarbr technology and enables its clients to seamlessly implement AppHarbr solutions and benefit from secure in-app ad monetization by serving safe and age-suitable ads that are appropriate for an apps’ content and audience.
AppHarbr serves as a barrier against intrusive, inappropriate, or malicious ads, safeguarding apps. As an added functionality, real-time protection across X3M’s platform ensures that only engaging ad creatives are delivered to X3M’s publishers and supply partners. App publishers who leverage AppHarbr’s ad quality protection can boost app ROI by preventing ads and advertisers who harm monetization.
“AppHarbr and X3M have a shared vision of enhancing in-app ad monetization, while maintaining a user-friendly, safe experience,” shared Amnon Siev, CEO of AppHarbr. “Together, AppHarbr and X3M are driving positive change in the industry.”
Moreover, the collaboration promotes transparency and safety throughout the monetization process, enabling developers to grow and protect their businesses.
“Working with AppHarbr aligns perfectly with our mission at X3M. Ad quality is a core concern for many studios, as is the importance of having a mediation platform they can trust to protect their interests over those of advertisers. We’re excited to continue enhancing our offering through proprietary features and partnerships such as this one!” explained Ignacio Ortiz, co-Founder and COO of X3M.
The partnership between AppHarbr and X3M sets a new standard in the industry with innovation, quality, and user security at its core. The integration of AppHarbr’s ad quality controls with X3M’s mediation platform promotes fair auctions and greater transparency. The collaboration helps promote an in-app ad ecosystem that encourages trust and prioritizes the delivery of safe, relevant, and age-appropriate ads to end users.