Ad Quality for Marketplace Apps: Competitor Ads, Auto-Redirects, and Session Disruption
A user opens a marketplace app looking for one specific thing. Maybe it’s a pair of sneakers, a used camera, a sofa, concert tickets. They
A user opens a marketplace app looking for one specific thing. Maybe it’s a pair of sneakers, a used camera, a sofa, concert tickets. They
Sports apps earn a kind of loyalty most mobile publishers never get close to. Fans check scores before they check email, open the app mid-commute,
Social and dating apps occupy a distinct position in the app ecosystem. They’re built around trust, personal disclosure, and sessions that can last well over
Most publishers run into it eventually: a rival game appears between levels, a competing dating app shows up during signup. The instinct is immediate: block
On April 20, 2026, Google Play suspended dataDex, a Pokémon reference app by talZz, over a casino interstitial served through AdMob. The app had been
“If we restrict that, our eCPM will also take a hit.” It’s the first thing most monetization managers say when ad quality enforcement comes up.
A game studio notices a dip in Day 7 retention and can’t find the cause: UA looks fine, onboarding hasn’t changed, the core loop is
Ad operations is the layer that holds mobile monetization together, managing demand partners, fill rates, bidding logic, and everything that happens between an ad request
AppHarbr’s In-App Network Ad Quality Index is the first independent ranking of ad networks by ad quality and safety. Covering over 25 billion ads across
For the first time, app developers and monetization teams have an independent, data-backed answer to a question the industry has been avoiding: which ad networks