Ad Quality for Health and Fitness Apps: When the Ad Doesn’t Fit
Health and fitness apps ask for something many other apps don’t: consistency. Their value builds over time, through routines repeated and goals gradually reached. That
Health and fitness apps ask for something many other apps don’t: consistency. Their value builds over time, through routines repeated and goals gradually reached. That
If you’re an app publisher or developer, one thing becomes clear once ads enter the picture: ignore the rules, and the consequences become your problem.
Most app publishers assume they’ll discover an ad quality problem when a user complains. In reality, that’s one of the last signals to appear. Long
A user opening a lifestyle app is rarely looking for entertainment. They’re checking a daily habit, logging a journal entry, reading a parenting tip, or
A user opens their budgeting app to check a recent transaction. Another reviews their investment portfolio during a market swing. Someone logs into a crypto
Navigation apps have no natural ad breaks. A user checking a news app can tolerate an interstitial between articles. A player expects one between the
A user opens a marketplace app looking for one specific thing. Maybe it’s a pair of sneakers, a used camera, a sofa, concert tickets. They
Sports apps earn a kind of loyalty most mobile publishers never get close to. Fans check scores before they check email, open the app mid-commute,
Social and dating apps occupy a distinct position in the app ecosystem. They’re built around trust, personal disclosure, and sessions that can last well over
Most publishers run into it eventually: a rival game appears between levels, a competing dating app shows up during signup. The instinct is immediate: block