Signs Your App Has a Bad Ad Quality Problem (Even If No One’s Complained Yet)
Most app publishers assume they’ll discover an ad quality problem when a user complains. In reality, that’s one of the last signals to appear. Long
Most app publishers assume they’ll discover an ad quality problem when a user complains. In reality, that’s one of the last signals to appear. Long
A user opening a lifestyle app is rarely looking for entertainment. They’re checking a daily habit, logging a journal entry, reading a parenting tip, or
A user opens their budgeting app to check a recent transaction. Another reviews their investment portfolio during a market swing. Someone logs into a crypto
Navigation apps have no natural ad breaks. A user checking a news app can tolerate an interstitial between articles. A player expects one between the
A user opens a marketplace app looking for one specific thing. Maybe it’s a pair of sneakers, a used camera, a sofa, concert tickets. They
Sports apps earn a kind of loyalty most mobile publishers never get close to. Fans check scores before they check email, open the app mid-commute,
Social and dating apps occupy a distinct position in the app ecosystem. They’re built around trust, personal disclosure, and sessions that can last well over
Most publishers run into it eventually: a rival game appears between levels, a competing dating app shows up during signup. The instinct is immediate: block
On April 20, 2026, Google Play suspended dataDex, a Pokémon reference app by talZz, over a casino interstitial served through AdMob. The app had been
“If we restrict that, our eCPM will also take a hit.” It’s the first thing most monetization managers say when ad quality enforcement comes up.